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Undaunted: Overcoming Doubts and Doubters By : Kara Goldin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : 'UNDAUNTED' is one woman?s journey past doubts and doubters to become the award-winning CEO of Hint? water. After interviewing dozens of business leaders for her podcast, Kara Goldin uncovered the overarching key to their success based on the way they handle and move past obstacles and their own insecurities, which she unpacks in this audiobook.Too many people go to work each day feeling like they were meant for something else. Their dreams of one day starting a business around their true passion or changing careers stay on the back burner or move out of sight altogether once the day?s priorities take over.?While most motivational business and life books offer quick fixes, 'UNDAUNTED' focuses on your long-term success, showing you how to take control of breaking down barriers and moving forward. This audiobook is a must-listen for anyone w...

The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company By : Wayne McCulloch ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : As a customer success leader, whose insight do you rely on for success?Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?Wayne McCulloch has more than 25 years of experience in the software industry?years spent in training, adoption, and customer experience, the building blocks for customer success. Now he?s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer jou...

Hug Your Haters: How to Embrace Complaints and Keep Your Customers By : Jay Baer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Haters are not your problem. . . . Ignoring them is. ?Eighty percent of companies say they deliver out?standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. ?The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (?haters?) can now express their displeasure faster and more pub?licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to ?pick their spots? when choosing to answer criticisms. ?Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten?sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there ar...

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine By : Jeanne Bliss ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : A Customer Experience Roadmap to Transform Your Business and CultureChief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.And it will take years off your learning curve.Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.1. Manage and Honor Customers as Assets2. Align Around Experience3. Build a Customer Listening Path4. Proactive Experience Reliability and Innovation5. One Company Accountability, Leadership & Decision MakingChief Cu...

Building Brand Communities: How Organizations Succeed by Creating Belonging By : Carrie Melissa Jones ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to ...

The Customer Obsessed Company: Why Customer Success Is Becoming the Only Competitive Advantage By : Nick Mehta ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. This book will give examples and specifics of how companies can transform through Customer Obsession. This book will address the pains of transforming organizational charts, leadership roles and responsibilities and strategies, so the whole company works together in total service to the customer. It will give leaders an understanding of how their digital implementations will make them more Amazon-like, deliver recurring revenue, less churn and customer retention. Book Detail : Author : Nick Mehta Pages : 256 pages Publisher : Wiley Language : ISBN-10 : 111957276...

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer By : Carl Sewell ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last...

The Automatic Customer: Creating a Subscription Business in Any Industry By : John Warrillow ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sa...

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption By : Thales S. Teixeira ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered wom...

7L: The Seven Levels of Communication: Go From Relationships to Referrals By : Michael J. Maher ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick?s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about buil...

The Complete Financial History of Berkshire Hathaway: A Chronological Analysis of Warren Buffett and Charlie Munger's Conglomerate Masterpiece By : Adam J Mead ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : For the first time the complete financial history of Berkshire Hathaway is available under one cover in chronological format. Beginning at the origins of the predecessor companies in the textile industry, the reader can examine the development of the modern-day conglomerate year-by-year and decade-by-decade, watching as the struggling textile company morphs into what it has become today.This comprehensive analysis distils over 10,000 pages of research material, including Buffett's Chairman's letters, Berkshire Hathaway annual reports and SEC filings, annual meeting transcripts, subsidiary financials, and more. The analysis of each year is supplemented with Buffett's own commentary where relevant, and examines all important acquisitions, investments, ...

Understanding Stocks By : Michael Sincere ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Revised and updated--the new edition of the stock investing classic is packed with powerful new strategies for today's market realities"Understanding Stocks, Second Edition" gives you the information you need to do everything from opening an account to making informed decisions when evaluating stocks and making trades. New chapters cover short selling, alternative investments such as commodities and bonds, and candlestick charting.Michael Sincere is a full-time columnist, writer, and author of nine books, including "The After-Hours Trader, Understanding Options," and "All About Market Indicators." Book Detail : Author : Michael Sincere Pages : 272 pages Publisher : McGraw-Hill Education Language : eng ISBN-10 : 0071830332 ISBN-13 : 9780071830331   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, And...

The Clash of the Cultures: Investment vs. Speculation By : John C. Bogle ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Book Detail : Author : John C. Bogle Pages : 384 pages Publisher : Wiley Language : ISBN-10 : 1118122771 ISBN-13 : 9781118122778   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street's Wise Men and How You Can Too By : Tom Gardner ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A completely revised and updated edition of an investing classic to help readers make sense of investing today, full of ?solid information and advice for individual investors? (The Washington Post).Today, anyone can be an informed investor, and once you learn to tune out the hype and focus on meaningful factors, you can beat the Street. The Motley Fool Investment Guide, completely revised and updated with clear and witty explanations, deciphers all the current information?from evaluating individual stocks to creating a diverse investment portfolio. David and Tom Gardner have investing ideas for you, no matter how much time or money you have. This new edition of The Motley Fool Investment Guide is designed for today?s investor, sophisticate and novice alike, with the latest informatio...

Learn to Earn: A Beginner's Guide to the Basics of Investing and Business By : Peter Lynch ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Mutual fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high school age or older.Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing?the fundamentals of our economic system and what they have to do with the stock market?aren?t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high school student is familiar ...

The Bogleheads' Guide to the Three-Fund Portfolio: How a Simple Portfolio of Three Total Market Index Funds Outperforms Most Investors with Less Risk By : Taylor Larimore ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Twenty benefits from the three-fund total market index portfolio. The Bogleheads' Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide securities, in just three easily-managed funds, that has outperformed the vast majority of both professional and amateur investors.If you are a new investor, or an experienced investor who wants to simplify and improve your portfolio, The Bogleheads' Guide to The Three-Fund Portfolio is a short, easy-to-read guide to show you how. Book Detail : Author : Taylor Larimore Pages : 112 pages Publisher : Wiley Language : ISBN-10 : 1119487331 ISBN-13 : 9781119487333   Supporting format: PDF, EPUB, Kindle, Aud...

Get a Financial Life: Personal Finance in Your Twenties and Thirties By : Beth Kobliner ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A completely revised and updated fourth edition of the New York Times bestseller, designed to guide younger adults through the world of personal finance.More than ever before, people in their twenties and thirties need help getting their financial lives in order. And who could blame them? These so-called millennials have come of age in the wake of the worst economic crisis in memory, and are now trying to get by in its aftermath. They owe record levels of student loan debt, face sky-high rents, and struggle to live on a budget in an uncertain economy. It?s time for them to get a financial life. For two decades, Beth Kobliner?s bestseller has been the financial bible for people in their twenties and thirties. With her down-to-earth style, she has taught them how to get out of debt, learn to save, and invest for their futures....

El inversor inteligente: Un libro de asesoramiento pr?ctico By : Benjamin Graham ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : A lo largo de los a?os, la evoluci?n del mercado ha comprobado lo sabias que han sido las estrategias ense?adas por Graham. A la vez que conserva la integridad del texto original, esta edici?n revisada incluye comentarios actualizados del famoso periodista financiero Jason Zweig, cuya perspectiva incorpora las realidades del mercado presente, traza paralelismos entre los ejemplos de Graham y los titulares financieros actuales, y brinda a los lectores una comprensi?n m?s plena de c?mo hacer para aplicar dichos principios.Fundamental e indispensable, El inversor inteligente es el libro m?s importante que usted leer? jam?s sobre c?mo alcanzar sus objetivos en lo financiero. Book Detail : Author : Benjamin Graham Pages : 624 pages Publisher : HarperCollins Espanol Language : ISBN-10 : 1418599948 ISBN-13 : 9781418599942   Supporting format: PDF, EP...

Broke Millennial Takes on Investing: A Beginner's Guide to Leveling Up Your Money By : Erin Lowry ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A guide to investing basics by the author of Broke Millennial, for anyone who feels like they aren't ready (or rich enough) to get into the market Millennials want to learn how to start investing. The problem is that most have no idea where to begin. There's a significant lack of information out there catering to the concerns of new millennial investors, such as:* Should I invest while paying down student loans? * How do I invest in a socially responsible way? * What about robo-advisors and apps--are any of them any good? * Where can I look online for investment advice?In this second book in the Broke Millennial series, Erin Lowry answers those questions and delivers all of the investment basics in one easy-to-digest package. Tackling topics ranging from common terminology to how to handle your anxiety...

Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money By : Robert T. Kiyosaki ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Many of our global economic problems started in 1971...when President Richard Nixon took the U.S. off the gold standard. Throughout history, when a government went off the gold standard, an age of turbulence began.In 1997, Robert's book Rich Dad Poor Dad stunned readers stating, "Your house is not an asset." As howls of protest went up around the world, the book went on to become an international bestseller and the #1 personal finance book of all time.Rich Dad Poor Dad is not a book on real estate. It is a book about the importance of financial education. Rich Dad Poor Dad was written to prepare you and your loved ones for the financial turbulence Robert's rich dad saw coming.In 2007, as homes declined in value or were lost to foreclosure, millions of homeowners painfully discovered the wisdom of words of Robert...

Who Really Feeds the World?: The Failures of Agribusiness and the Promise of Agroecology By : Vandana Shiva ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In Who Really Feeds the World?, author and activist Vandana Shiva debunks the notion that our current food crisis is inevitable and must be addressed through industrial agriculture and genetic modification. In fact, Shiva argues, those forces are the ones responsible for the hunger problem in the first place. As an alternative, Shiva emphasizes agroecology, the knowledge and science of the complex interactions that produce our food. She succinctly and eloquently lays out the networks of people and processes that feed the world, exploring issues of diversity, the needs of small famers, the importance of seed saving, the movement toward localization, and the role of women in producing the world's food. Refuting widely held beliefs about the global food crisis, Shiva delivers a powerful manifesto calling f...

Storey's Guide to Raising Rabbits: Breeds, Care, Housing By : Bob Bennett ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The fifth edition of this best-selling handbook features the same detailed approach that has made it the trusted source for raising healthy, productive rabbits ? plus a total redesign with color photos and graphics. Whether you?re interested in raising rabbits for show, meat, fur, or as pets, this comprehensive guide offers expert advice on breed selection, housing, feeding, humane handling, and more. In addition, author Bob Bennett includes the most up-to-date information on preventive health care, treating diseases, marketing, and showing. Book Detail : Author : Bob Bennett Pages : 240 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1612129765 ISBN-13 : 9781612129761   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*=========...

Storey's Guide to Raising Miniature Livestock: Goats, Sheep, Donkeys, Pigs, Horses, Cattle, Llamas By : Sue Weaver ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Whether you want to the make most of a small plot of land or add diversity to a large farm, raising miniature livestock can be a fun and profitable experience. With expert advice on choosing a breed that suits your needs, Sue Weaver shows you how to house, feed, and care for miniature goats, sheep, donkeys, pigs, horses, cattle, and llamas. You?ll be inspired by profiles of successful breeders as you learn everything you need to know to keep your miniature livestock healthy and productive. Book Detail : Author : Sue Weaver Pages : 453 pages Publisher : Storey Publishing, LLC Language : ISBN-10 : 1603424814 ISBN-13 : 9781603424813   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Storey's Guide to Raising Meat Goats: Managing, Breeding, Marketing By : Maggie Sayer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Discover how raising your own meat goats can be a fun and profitable endeavor. Offering plenty of tips for creating an economically viable operation and identifying niche markets for your products, Storey?s Guide to Raising Meat Goats shows you how to care for a thriving and productive herd full of healthy and happy animals. ? Book Detail : Author : Maggie Sayer Pages : 344 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1603425829 ISBN-13 : 9781603425827   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Profitable Hobby Farm, How to Build a Sustainable Local Foods Business By : Sarah Beth Aubrey ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Turn your hobby farm into a successful businessNo experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper.The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture.A must-read book for raising and selling local, sustainable foodsIncludes sample business plan, grant application, marketing and advertising plan, and other formsLengthy resources section directs you to additional readingAlso by Aubrey: Starting & Running Your Own Small Farm BusinessWhether it's growing ...

Whole Farm Management: From Start-Up to Sustainability By : Garry Stephenson ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Farming is a business, as well as a way of life. Whole Farm Management is a comprehensive guide developed by the Small Farms Program at Oregon State University to help aspiring and beginner farmers make smart business decisions to ensure lasting success. In clear, accessible language, this book covers every essential step, from developing a strategic plan to acquiring equipment, establishing infrastructure, finding markets, budgeting, managing day-to-day operations, and selecting a business structure for long-term viability. The emphasis throughout is on using sustainable agricultural systems and managing the whole farm, whether raising grass-based livestock, perennial food crops, or annual crops such as flowers. Case studies of successful farms, along with guidance and solutions to common problems from long-time farmers, round out this ...

The Shepherd's Life: Modern Dispatches from an Ancient Landscape By : James Rebanks ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The New York Times bestseller and International PhenomenonOne of the Top Ten Books of 2015, Michiko Kakutani, The New York Times."It's bloody marvelous." - Helen Macdonald, New York Times bestselling author of H IS FOR HAWK"Captivating... A book about continuity and roots and a sense of belonging in an age that's increasingly about mobility and self-invention. Hugely compelling." - Michiko Kakutani, The New York TimesSome people's lives are entirely their own creations. James Rebanks' isn't. The first son of a shepherd, who was the first son of a shepherd himself, his family have lived and worked in the Lake District of Northern England for generations, further back than recorded history. It's a part of the world known mainly for its romantic descriptions by Wordsworth and the much loved illus...

Storey's Guide to Raising Sheep: Breeding, Care, Facilities By : Paula Simmons ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Storey?s Guide to Raising Sheep is the best-selling, most trusted reference for farmers and backyard homesteaders with any size flock. The fifth edition is now updated with?full-color illustrations and photographs throughout, including a gallery of the best breed choices for both meat and fiber. With their small size and gentle dispositions, sheep are one of the easier livestock species to raise and offer varied marketing opportunities, including meat, wool, and milk. Detailed instructions and graphics lead readers through every essential procedure, including shearing, building a lambing shed, breeding and lambing, butchering, and marketing. Book Detail : Author : Paula Simmons Pages : 368 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1612129846 ISBN-13 : 9781612129846   Supporting format: PDF, EPUB, Kindle, Aud...

The Flower Farmer's Year: How to Grow Cut Flowers for Pleasure and Profit By : Georgie Newbery ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Grow your own cut flowers and you can fill your house with the gorgeous colours and heavenly scents of your favourite blooms, knowing that they haven?t travelled thousands of miles ? and you can make money while you do it!Combining boundless passion with down-to-earth guidance and practical advice, Georgie Newbery draws on her own experiences as an artisan flower farmer and florist as she takes you through: ? how to start a cut-flower patch ? what to grow ? cutting, conditioning and presenting cut flowers ? creating a hedgerow Christmas ? starting a cut-flower business ? where to sell ? marketing and social media ? a flower farmer?s year planner. Whether you want to grow for your own pleasure or start your own business, The Flower Farmer?s Year is the perfect guide. Book Detail : Author : Georgie Newbery Pages : 256...

The Dorito Effect: The Surprising New Truth About Food and Flavor By : Mark Schatzker ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number-one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition.Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, n...