PDF Download Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Writen By Thales S. Teixeira

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

By : Thales S. Teixeira

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 pdf download Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

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Book Synopsis :

Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't

Book Detail :

Author : Thales S. Teixeira

Pages : pages

Publisher : Random House Audio

Language : eng

ISBN-10 : B07MWBS4WS

ISBN-13 :

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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